LEADING IN GLOBAL BUSINESS LOCATION STRATEGY
Before you say where, know why.™
Realshoring™ empowers companies to make smarter facility location decisions — whether expanding, relocating, or repatriating operations during these times of tariffs and trade disruptions, geopolitical tension, and economic change. This comprehensive, strategy-to-implementation approach delivers integrated real estate solutions for facility site selection and relocation worldwide.
Cameron International
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Campbell Soup Company
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Caterpillar
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Celestica
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Church & Dwight
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Dow
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DowDuPont
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Brødrene Hartmann A/S
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Industry Canada
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Kellogg
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Li-Cycle
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Magna
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Martinrea
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McAfee
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PowerCo
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Province of Ontario
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Ritrama S.p.A
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Roll Form Group
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Saint-Gobain
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Samsung SDI
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Samsung Semiconductor
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SK Food Group
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State of New York
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Syensqo
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Cameron International • Campbell Soup Company • Caterpillar • Celestica • Church & Dwight • Dow • DowDuPont • Brødrene Hartmann A/S • Industry Canada • Kellogg • Li-Cycle • Magna • Martinrea • McAfee • PowerCo • Province of Ontario • Ritrama S.p.A • Roll Form Group • Saint-Gobain • Samsung SDI • Samsung Semiconductor • SK Food Group • State of New York • Syensqo •
Where should you locate your business globally?
Relocating, expanding, or repatriating business operations is complex. It demands a deep analysis of global location options, facility strategies, and how they align with your long-term goals.
Realshoring™ delivers world-class corporate strategy, and guides companies through every step of the real real estate location decision to ensure optimal site selection and project execution while maximizing business outcomes.
Founded by Gregg Wassmansdorf, Senior Managing Director of Global Strategy consulting at Newmark, Realshoring™ is backed by over 25 years of professional experience in global location strategy and a team of expert colleagues to help businesses make smarter, more strategic real estate decisions.
“Before you say where, know why.” ™
Areas of Expertise
With over 25 years of experience, Gregg has collaborated with global corporate clients on a wide range of strategy and implementation projects.
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Supply Chain Audit & Strategy
Facility Network Optimization
Location Strategy & Site Selection
Labor Market & Business Climate Assessment
Geopolitical Assessments (National & Subnational)
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Transaction Management (Property Sales & Leasing)
Economic Incentives Advisory
Workplace Strategy
Industrial Facility Layout & Design
Program & Project Management
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Footprint Strategy
Operations and Cost Analysis
Asset / Heavy Equipment Dispositions and Sales
Asset Valuation & Advisory
Asset Positioning and Reverse Site Selection

Offshoring · Reshoring · Nearshoring = Realshoring
Globalization is changing. New business strategies are emerging.
Making site selection decisions that impact investments and jobs — whether for office, lab, data center, manufacturing, or distribution projects — requires navigating complex choices around entering new markets and exiting existing ones. The location decisions can be global, regional, national, or local.
With deep expertise in global business location strategy, Gregg and his team of expert colleagues focus on the many factors that shape these critical decisions, from supply chains, geopolitics, and labor markets to utilities, regulations, incentives, and real estate.
This comprehensive approach that integrates business and real estate in business location strategy is defined as Realshoring™.
