25+ Years of Experience in
Global Commercial Real Estate Strategy
Meet Gregg Wassmansdorf
With over 25 years of experience in corporate real estate and all aspects of global location strategy, Gregg Wassmansdorf brings deep expertise to the complex world of business facility footprint decisions.
He is the creator of Realshoring™ and serves as the Senior Managing Director of Newmark Global Strategy, a consulting division of Newmark, one of the world’s leading international commercial real estate services firm.
Do you have questions about reshoring, nearshoring, global business location strategy, site selection, or the corporate real estate services needed to implement a greenfield project, facility roll-out, or a business realignment?
Gregg specializes in helping mid-sized and large corporations navigate the challenges of global business location strategy, working closely with executive teams to align real estate decisions with broader corporate goals. His expertise spans all functional areas, from global footprint strategy and site selection to economic incentives, supply chain optimization, talent strategies, and more.
His experience covers a wide range of property types, including:
Headquarters and regional offices
Shared services, global capability centers, and centers of excellence
Mission critical facilities and data centers
Powered land sites
Manufacturing plants
Distribution and logistics facilities
Whether you're exploring reshoring, nearshoring, offshoring (yes, still), global site selection, or broader business location strategy questions, Gregg offers a wealth of knowledge and insight. And his personal expertise is supported and magnified by his colleagues in the world-leading consulting team at Newmark Global Strategy.
Cross-Functional & Industry Collaboration
In his corporate work, Gregg partners with a diverse range of corporate leaders, investment promotion professionals, consultants, and project delivery experts to deliver comprehensive location strategies and real estate solutions. He regularly collaborates with:
C-Suite Executives · Capital Planners · Corporate Real Estate Teams · Supply Chain & Operations Leaders · Human Resources & Talent Acquisition Teams · Legal, Compliance & Government Relations Experts · Finance & Tax Advisors · Engineering & Facilities Teams
This cross-functional approach ensures that every angle—from strategy and operations to talent and compliance—is considered when developing tailored, effective business location solutions.
Connect with Gregg
Gregg was a long-standing board member and executive board chair of the globally prestigious Site Selectors Guild, and for many years was a regular contributor to fDi Magazine, where he shared insights on foreign direct investment in his bi-monthly column, “View from the Americas.” He is a recognized expert in this field.
In addition to his corporate advisory work, Gregg has supported senior and local government agencies with economic development strategies, investment attraction initiatives, and regional competitiveness assessments, helping communities strengthen their positioning in the global market.
Whether you're exploring international commercial real estate, location strategy, FDI, or global investment trends during this period of global trade re-ordering, feel free to reach out for more information.
26
Years of Experience in corporate real estate, global location strategy, and site selection consulting.
$50B+
Capital investment supported globally, spanning office, industrial, and various mission critical facilities.
200+
Locations successfully evaluated across North America, Europe, Asia, and Latin America.
40+
Speaking Engagements at major industry conferences, corporate events, and economic development forums worldwide.
Renowned Speaker & Contributor
Gregg is a sought-after speaker at industry conferences, corporate events, and economic development forums around the world. He regularly shares his expertise on topics such as foreign direct investment, global location strategy, site selection trends, and economic development. Known for his insightful, data-driven presentations and practical perspectives, Gregg engages audiences ranging from corporate executives and policymakers to real estate professionals and economic development leaders.
In addition to speaking engagements, Gregg contributes thought leadership through articles, panels, and workshops, helping organizations navigate the evolving landscape of global business location strategy.
